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To increase awareness of your company, your products or your services with those who currently do not buy from you or supply you |
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To keep your name and current activities in the minds of your shareholders |
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To help you attract and retain staff or industry partners |
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To establish a market position |
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To build a positive relationship with the press and industry analysts |
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To facilitate entry into new or emerging markets |
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To make the most of product launch opportunities |